Crafting a truly scalable Data Platform solution - For a scaling C20 company
Pandora’s Data Platform wasn’t designed for their ambition to democratize all customer data. Fixing that meant connecting all customer touchpoints into a single foundation that could grow with the business.
Understanding the customer is everything for Pandora - We built a Data Platform that unifies insights from all corners of their business. Store, loyalty, customer support, paid media, owned media and demographics. So all teams can tap into the same source of truth.
And it scales effortlessly as Pandora continues to grow.
IN BRIEF
1.
Challenge:
Pandora encountered a substantial challenge as their Data Platform was not aligned with their mission to democratize data within the organization.
No built-in governance or data-quality controls
High support and maintenance effort that slowed production systems
Costly legacy jobs, many of which weren’t business-critical
They needed a modern, governed platform without dragging yesterday’s tech-debt along for the ride.
2.
Solution:
We replaced the legacy platform and migrated critical workloads to a modern Databricks setup on Azure.
Introduced a Data Mesh with domain-specific tables for consumer, web, and order data across retail and e-commerce.
Embedded automated data-quality rules and monitoring from day one.
Standardized development practices across teams, cutting support time and speeding delivery.
The solution in short: One platform, all touchpoints, every team. Scaleable.
3.
Future:
With a governed, scalable platform in place, Pandora can unite every customer touchpoint in a single source of truth. Next up:
Unified cross-channel marketing analytics
Predictive modelling for smarter personalization with improved CDP (Customer Data Platform) information
Continuous cost-optimization and feature upgrades as the business grows
The foundation is set. The innovation can scale with Pandora’s ambitions.
outcome
One Unified Customer & Visitor Profile
All touchpoints: store, web, loyalty, customer support, paid media, owned media and demographics flow into a single profile that every team can enrich and activate. Campaigns finally share the same customer truth, making cross-channel initiatives measurable and consistent.
Agility & Control For Each Team
Domains own their own data, pipelines, and compute, cutting dependencies and wait-times. Teams ship changes faster and experiment without stepping on one another’s toes.
Automatic Cost Tracking & Data Privacy
Spend is metered per workspace, so cost spikes are caught before they hurt. Unity Catalog governance and on-demand access keep data compliant and private—no extra tooling required
Frederik Gjørup Nielsen:
Head of Data & AI Platforms @ Pandora
Kristian Wind-Bergstrøm:
