Harmonizing Data Across 6 Countries for one of the Nordic's Largest Consumer Goods Groups

Orkla Snacks unites sales and retail data across DK, SE, NO, Finland, Estonia & Latvia in one Databricks platform. Ensuring consistent reporting and ready to power better business decisions.

All sales and retail data from DK, SE, NO, Finland, Estonia & Latvia are unified in one Databricks platform with shared product and customer master data.

Harmonized and quality-checked data create a single source of truth for Orkla Snacks.

The result is a strong decision engine that can turn cross-market insights into concrete business actions.

IN A NUTSHELL

Backstage & Orkla Snacks

Before:

Product names, categories and barcodes differed by country. Identical items had different IDs, and different items shared names. Retailer point-of-sale data arrived in different formats and levels of detail, so analysts spent days stitching files before they could analyse.

IDA’s data team joined the course with little to no prior experience in Databricks. They needed a clear, structured introduction that could help them tackle real, concrete tasks. The course gave them exactly that.

After:

One Databricks platform with shared product and customer master data. Provider inputs are standardized and quality checked. Sales data is harmonized and comparable across markets. Ready to share with the parent company, Orkla Snacks.

IDA’s data team joined the course with little to no prior experience in Databricks. They needed a clear, structured introduction that could help them tackle real, concrete tasks. The course gave them exactly that.

IN BRIEF

1.

Challenge:

Orkla Snacks wanted to consolidate data from 6 Business Units in 6 different markets.


  • The same products could be identified differently across all markets.



  • External retail sell-out data arrived in different formats and granularity per country.



  • Each BU built its own way of fixing data, which made cross-market comparison slow and inconsistent.



  • Analysts spent days communicating with BU’s and cleaning files before they could run basic comparisons.


Fragmented provider feeds and BU fixes made cross-country reporting slow, manual and hard to trust.

2.

Solution:

  • A central Databricks platform on Azure for Orkla Snacks.



  • Created shared product and customer master data using Eddytor to harmonize data.



  • Defined a common ingestion schema and data agreements for provider feeds.

  • Added data quality tests and automated email alerts when rules fail.



  • Consolidated and served curated data to Power BI for analysis and group reporting.


One platform now ingests, standardizes and quality-checks all sell-out data, with shared master data tables that everyone can use.

3.

Future:

  • Data from all BUs and markets now lives in one place. Everyone queries the same definitions.



  • Cross-market analysis becomes routine. Teams move from cleaning files to making decisions.



  • Orkla Snacks gets faster, consistent group reporting and a clearer view of trends across all markets.



  • New providers or countries can be onboarded using the same standards with minimal rework.


    With one harmonized platform, analysis is easy, decisions are faster, and both the BUs and Orkla Snacks can act with confidence.

outcome

Understanding Trends Across Boarders

Automated data processing replaced error-prone cleaning tasks, reducing turnaround time and freeing up internal resources.

Governence, Trust & Shareability

Data transformations are now fully traceable and auditable, aligning with GxP and GAMP 5 standards out of the box.

One Single Source of
Truth

One Single Source of Truth

Harmonized data delivery to CTMS means less waiting, fewer delays, and more agility in pharmaceutical program planning.

tech & tools

Major Reduction
in Manual Effort

Eddytor for Manual Input data. Databricks for Data extract, ingest & processing. Power BI for Visualization.

Mathias edelmann

Backstage helped us bring BU (Business Unit) and provider data together in one platform so everyone looks at the same picture.

Product and customer definitions are aligned, quality checks are built in, and trends can be compared across countries without stitching spreadsheets.

Local teams move faster, group reporting is cleaner, and changes in master data flow through to every report. It is a solid foundation we can grow on.

Backstage helped us bring BU (Business Unit) and provider data together in one platform so everyone looks at the same picture.

Product and customer definitions are aligned, quality checks are built in, and trends can be compared across countries without stitching spreadsheets.

Local teams move faster, group reporting is cleaner, and changes in master data flow through to every report. It is a solid foundation we can grow on.

Mathias Edelmann
Technical Lead @ Orkla Group

Backstage came prepared. Not just with answers, but with the right questions. They listened. Really listened.

And you quickly forget they're a consultancy, because they embedded themselves in the problem rather than arriving with a ready-made solution.

They cared about the outcome as much as we did, and that made all the difference!

Backstage came prepared. Not just with answers, but with the right questions. They listened. Really listened.

And you quickly forget they're a consultancy, because they embedded themselves in the problem rather than arriving with a ready-made solution.

They cared about the outcome as much as we did, and that made all the difference!

Anders Fredborg Nielsen
Vice President NRM Analytics

client cases

Client cases we are proudly showcasing

Backstage ApS

Hejrevej 34B TV

2400 København NV

+45 61 95 67 40

Backstage ApS

Hejrevej 34B TV

2400 København NV

+45 61 95 67 40

Backstage ApS

Hejrevej 34B TV

2400 København NV

+45 61 95 67 40